Jersey Mike’s is known for their freshly sliced meats, generous toppings and tangy Mike’s Way dressing. So for their 2nd year as the Official Sub of the NFL, we decided to take these abundant subs to the next level.

In this fictitious world, Danny DeVito becomes an all-star quarterback because of his rocket arm - all thanks to lifting abundant Jersey Mike’s subs. The campaign included a long form, a :30, a :15 as well as TikTok and Meta social driving craveability and awareness.