Frosted Flakes Mission Tiger
2021 WARC Award (Bronze) | Brand Purpose
Tony the Tiger had fallen into oblivion. Kids thought he was a bear…a bear! We made him a household name again by launching Mission Tiger, a program built to bring back middle school sports. We teamed up with celebrities, athletes, and even the Disney channel to spread the word, sell boxes, and help kids.
Mission Tiger x Disney Partnership
We partnered with Disney to develop custom content with their highest performing shows to better target HHwK - ESPN, AFV, and The Disney Channel. The integrated partnership allowed Tony to spread the word of Mission Tiger and add more celebs to his roster.