To launch the “All Stars” campaign we put ourselves back in 1975, bucked new technology, and created a VHS tape set: part tape, part glass beer mug.

We followed that ‘75 logic off a cliff and landed at the last Blockbuster in the country, in Bend, Oregon. That’s where we invited people to get their hands on the limited edition Beer Tapes set and see for if they’re on Team Great Taste or Team Less Filling.